Case Study: Growing Brand Awareness & Partnerships for Daybreak Seaweed
Overview
As the Marketing and Community-Growth Coordinator for Daybreak Seaweed, I focused on expanding brand awareness, cultivating strategic partnerships, and increasing social media engagement. By leveraging thoughtful collaborations and a video-first content strategy, I helped position Daybreak Seaweed as a recognizable voice in the sustainable food and ocean advocacy space.
Challenge
As a small business, Daybreak Seaweed faced two key hurdles:
Limited brand visibility beyond its existing customer base.
Budget constraints that made large-scale marketing initiatives difficult.
My goal was to develop high-impact, community-driven strategies that could amplify the brand organically while fostering authentic partnerships.
Strategy & Execution
To address these challenges, I implemented a multi-faceted marketing approach focused on:
Targeted Collaborations: Partnered with well-researched artists, marine scientists, and industry leaders in the seaweed and sustainable food space to expand reach and credibility.
Influencer Outreach: Conducted in-depth research to identify and engage influencers whose values and audience aligned closely with Daybreak Seaweed, ensuring more authentic and effective brand partnerships.
Event Presence & Networking: Represented Daybreak Seaweed at in-person events, building relationships with like-minded brands, potential collaborators, and the broader community.
Video-Driven Social Media Strategy: Shifted the brand’s content focus toward video storytelling on Instagram and TikTok, engaging audiences through process-driven and educational clips that highlighted the brand’s ethos.
Results & Impact
+20% growth in social media following, with increased engagement on Instagram and TikTok.
Successful partnerships with marine scientists, artists, and sustainable food advocates, strengthening Daybreak Seaweed’s community presence.
Expanded brand awareness through event networking, leading to new collaborations and cross-promotions.
Takeaways
This experience reinforced the power of relationship-driven marketing and storytelling through video. Despite budget constraints, we successfully positioned Daybreak Seaweed as an industry leader by focusing on strategic collaborations, community engagement, and high-quality content. These lessons continue to shape my approach to brand building and digital marketing.
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